Ads About Nothing
UX & UI Design

BBDO and the Flemish Actors' Guild came up with Ads About Nothing, a campaign supporting actors and actresses who have lost their main source of income since the Covid-19 crisis. The campaign called on brands to air ads about nothing. Ads that only exist to support actors. 38 brands did. Offering real help, instead of their own product.

Central to the Ads About Nothing campaign is a platform on which advertisers can order their radio spot and gain visibility.

Work for BBDO Belgium, Brussels.